Strategic Marketing

Medpole has the strategic marketing expertise to help you define the optimal marketing strategy, select the right entry point for your technology and to identify pockets of opportunity. Such support enables faster commercialization and brings the competitive advantages of being first to market.

Specific assistance is provided to conduct health technology assessments and carry out cost-effectiveness studies. These studies help to establish the positioning of your product and identify its key differentiators and benefits.

Dedicated resources will be mobilised to focus on the key aspects of medical marketing to create the right environment for uptake of your product, including:

· Lobbying authorities and trade associations

· Awareness programmes, scientific publication strategy to ensure publications in peer-reviewed journals critical for marketing the product and making claims

· Support for congresses, advisory boards & physician programmes so that the medical community acts as advocates endorsing your product and accelerating its uptake

· Reimbursement strategy